Sound.On is an environmentally conscious label based in Dubai that encourages its audiences to think more responsibly about their shopping habits through the exploration of UPCYCLYING. Following a zero-waste policy, Sound.On specialize in limited run collections made from upcycled vintage, dead-stock, and pre-loved materials.

Each piece is one-of-a-kind, handmade and 100% sustainable.

Their vision is based on the ideology that fashion items are no longer disposable but circular.