La Playa Earrings

PICHULIK is an ethical jewellery, accessories atelier based in Cape Town, South Africa. Rooted in Africa, and inspired by ancient traditions and cultures around the world, PICHULIK seeks to impart sacred feminine wisdom through its unique and intentional designs. Each piece is a talisman, handcrafted from unexpected, organic materials into distinctive forms that share the stories of brave women and celebrate empowering feminine narratives. Each collection captures a different chapter in a heroine’s journey – an odyssey imbued with mythology, symbolism and transformation.

The distinguishing components of any PICHULIK jewellery piece are the innovative and sculptural use of locally produced and re-purposed rope, embellished with a variety of unique cast and found exotic materials.

The PICHULIK team is a pan-African group of spirited women who create everything by hand in flagship studio at the centre of Cape Town’s creative East City Precinct.

Led by Founder and Creative Director, Katherine-Mary Pichulik, every jewellery piece is made by a single artist, from start to finish mastering a selection of crafting and embellishing skills.

PICHULIK employs women, collaborates with women, and outsources to local women-owned small businesses, to promote job creation and economic activity in local communities, and champion and augment women’s earning capacity.