The idea of Boob Design was born on a cold and windy autumn day in Stockholm in 1999 when the founder Mia Seipel watched her sister breastfeed her newborn son with the north wind sweeping around her bare waist. There and then, Mia realized that mothers, like all superheroes, deserve the right attire.

The solution was Boob’s patented nursing collection, which has become a favorite among mothers all over the world. They offer a complete and carefully thought-through wardrobe with a smart double function for pregnancy and nursing.

When you buy a garment from Boob, you buy a product that has been produced with care. Some of this you can see and feel for yourself, when you wear our clothes; the high quality is there at every stage, including design, function and choice of materials.The entire collection is made of sustainable materials that are all traceable from fibre to final garment Boobs is a GOTS- Certified company.

GOTS (Global Organic Textile Standard) is an international standard with a holistic approach to the environment and the assurance of social responsibility throughout the production chain, including full traceability and high demands on manufacturers.